Campaign Plan Template

A campaign plan is a comprehensive, strategic framework that helps political candidates, campaign managers, and local leaders organize and execute successful campaigns from the start. Our free downloadable campaign plan template provides step-by-step guidance for building winning campaign strategies, complete with customizable components to develop every essential aspect of your campaign, including field, fundraising, communications, digital strategy, budget management, and compliance with legal requirements.

To use this campaign plan template effectively, download the complete resource and review each section to understand your core campaign components. Then use our built-in formulas to map out your plans from field, voter contact, and volunteer recruitment, to developing fundraising plans with donor prospects and revenue projections, and everything in between. It’s helped hundreds of candidates lay down a communications plan, identify media strategy, navigate legal compliance, and more.

Download this comprehensive campaign planning resource to build a winning strategy today. Whether you're running for office for the first time, managing a competitive campaign, or organizing local efforts, this template provides the professional framework you need for success throughout your entire campaign cycle.