Opposition Research Spreadsheet Template

Opposition research is one of the most important tools for running an informed, effective campaign. And this research pulls information from dozens of different places, including court records, campaign finance reports, social media, property records, and more.

This opposition research template gives you a centralized place to organize the information you find. It contains different research categories as laid out in our upcoming “Opposition Research 101” course, but it can be tailored to fit your specific race. Rather than starting from a blank sheet, you get a structure built around how opposition research actually works: political engagement history, public statements and media coverage, personal and professional records, and financial disclosures.

Included are:

• Organized categories for logging your opponent's political engagement history, including donations, endorsements, and voting record

• A section for tracking public statements, media coverage, and social media findings

• Space for personal and professional history, including property, tax, and court records

• A financial records category covering campaign donations, spending, and disclosure reports