Political Campaign Messaging Worksheet: Find Your Story

This personal story writing guide for political campaigns helps candidates craft a consistent message from their personal story that resonates with voters and builds a strong emotional connection with their community. Identifying and refining a candidate’s personal story early in the campaign is critical to ensure clear messaging, a compelling narrative, and credibility with voters. This free, downloadable personal story writing guide provides a structured way to adapt your candidate narrative throughout different campaign phases, ensuring your political messaging stays aligned with shifting voter priorities and campaign goals. With this easy-to-use personal story writing guide, candidates can write consistent, authentic political stories that strengthen their overall campaign communication strategy.

To learn more about writing your story, check out our course on "How to Craft a Core Political Campaign Message."