Communications Plan Template

Every campaign needs a communications plan that lays out what you're saying, who you're saying it to, and when it needs to be said. This template gives you a structure for organizing your campaign's message, mapping your key audiences, and scheduling delivery across the channels that matter most. Campaigns that skip this step tend to send mixed messages or miss key moments in the race. This guide walks you through building a plan that keeps your team aligned from launch day through Election Day.

Download the template and fill it out, section by section. Start with your core message, then work outward to audience segments, channels, and timing. The goal is to create a document your whole team can reference so everyone knows what the campaign is saying week over week. For a guided walkthrough of how communications planning fits into your broader strategy, check out our course on Creating a Political Campaign Communications Plan.

What's included:

• A fillable communications plan template covering message, audience, and channel

• A sample timeline structure for scheduling outreach

• Prompts for identifying your top 3-5 target audiences

• Space to track which channels reach which voters