Soft Pledge Confirmation Email Example

This annotated email from the Aisha Iqbal campaign highlights key components of a soft-pledge donation request, with explanations on their purpose and effectiveness. It serves as a guide for crafting clear, persuasive fundraising emails. By being intentional with wording, campaigns can create stronger messages that drive better engagement and donations.

To learn more about email fundraising, check out our course "Thanking & Following Up with Your Donors."