5 Ways to Raise Money for Your Campaign

Money is the fuel of any campaign. It enables you to hire staff, reach the voters you need to reach, and run the race you need to win. Knowing how to raise it is not a skill first-time candidates should learn on the fly. This course takes the guesswork out of campaign fundraising by walking you through the five most effective methods campaigns use to bring in donations.

From mastering call time to running successful fundraising events, you'll learn how to make the most of every dollar-raising opportunity and build a finance operation that can sustain your campaign from launch to Election Day.

By the end of this course, you'll be able to:

• Build and execute an effective call time strategy to maximize donations from personal outreach

• Explain the difference between campaign-driven and host-driven fundraising events and when to use each

• Use email and social media to solicit donations and grow your donor base online

• Apply best practices for direct mail fundraising

• Identify external fundraising opportunities, including Political Action Committees (PACs) and Finance Committees, and evaluate how they fit into your campaign's finance plan