GOTV

Months of door knocking, phone calls, and persuasion conversations only pay off if your supporters actually show up and vote, and that’s exactly what this Get Out the Vote (GOTV) course is designed to help you do. It walks you through how to build a targeted, effective GOTV strategy that turns the voters you’ve identified as supporters into votes on election day, or better yet, votes banked early. While this course is written with candidates in mind, the tactics inside apply just as well to campaign staff, field directors, and local party leaders who want to understand how a strong get out the vote training program comes together.

The course starts with the fundamentals of early voting, since understanding the options available to voters in your area shapes your entire GOTV timeline. From there, you’ll learn how to identify and mobilize your universe, the specific list of voters your campaign needs to reach during the GOTV window, so no volunteer hour goes to waste. Finally, you’ll dig into how to make the most of your volunteer capacity during the final stretch of the race, when every shift, every shift lead, and every phone bank matters more than ever. Whether this is your first GOTV program or your tenth, this course gives you a repeatable framework to make sure your hard-earned support actually turns into votes.

By the end of this course, you'll be able to:

• Understand the early voting options available to voters 

  • Develop methods to identify and mobilize the voters your campaign will contact during GOTV

  • Identify best practices for leveraging volunteer capacity throughout GOTV