Turn Pledges Into Donations in 10 Minutes

When it comes to raising money on a campaign, making the ask is only half of the battle. In fact, many donors will pledge to contribute, but it will require some additional legwork from the campaign for those dollars to actually materialize. Pledges slip through the cracks when no one follows up, and chasing them is how campaigns turn those commitments into real contributions. This 10-minute microlearning will show you how to systematize these follow-up processes to maximize your revenue and save you loads of time throughout the campaign.

You’ll learn the 3 ways to chase a pledge (email, mail, and a follow-up call) and how to layer them across a 30-day timeline that starts the same day a donor commits. The course breaks down each part of a pledge confirmation email, gives you a reusable template to streamline your followups, and covers what to do when a donor still hasn’t given, like inviting them to a fundraising event instead. It also walks through tracking outstanding pledges in NGP or a spreadsheet, and pairs with NDTC’s Pledge Confirmation Email Checklist and Fundraising Follow-Up Email Examples so you can build your own templates right away.

In 10 minutes, you’ll be able to:

• Explain what a pledge is and why everyone needs a customizable follow-up plan

• Write a pledge confirmation email with information donors need to see

• Schedule emails, mail, and calls across the first 30 days after a pledge

• Re-engage donors who haven’t followed through

• Track outstanding pledges in NGP or a spreadsheet